Behind the art: Ekaterina Kouznetsova

Moscow-born Dallasite Ekaterina Kouznetsova is taking Dallas by storm with ArtMail, a full-service art company offering everything from accessible art prints to original works from emerging international artists. Working closely with her roster of world-class talent across 20 countries, Ekaterina creates museum-quality prints from select original works. ArtMail subscription print clients are sent art hand-picked for their taste, paired with an in-depth artist interview and certificate of authenticity. Original works are chosen for clients in a similar way, Ekaterina acting as a digital curator connecting collectors with the perfect artworks.

Raised in the Russian capital, Ekaterina relocated to Dallas 13 years ago, a city she now regards as home, graduating from University of Texas at Dallas with degrees in marketing, global business, and art history. Although she started ballet in Moscow at 5, her first real exposure to the creative field in Dallas came at age 12 when she was signed on with The Campbell Agency. After working with a multitude of brands in print and commercial, she took up photography at 16. She developed her business from small family portrait sessions to working with modeling agencies in Dallas and local magazines as a photographer at 18.

This exposure pushed her closer and closer to the arts in Dallas, landing her a position at an art gallery and as the Fashion Editor at THRWD Magazine. Following the gallery, Ekaterina managed marketing for Dallas luxury designer Susie Straubmueller and Dallas-based designer Lucy Dang. In 2014 Ekaterina was brought on as the International Art Editor at Nakid Magazine, managing 8 arts contributors around the world. Firsthand exposure to 8 new artists every week for 2 years added up, and patterns began to emerge. Talented artists from all four corners of the globe had similar problems. Lack of dedicated exposure, sparse resources, and no stable streams of income were just a few. As she neared graduation, she saw a way to remedy these issues through ArtMail.

Highlighting talented emerging artists while making art accessible to the curious.

Crafting an open atmosphere for those intimidated by traditional galleries.

Creating lasting connecting between and across cultures.

These simple ideas evolved on their own as Ekaterina traveled to London in June 2016 to expand her knowledge on art curation and the intricacies of the international market. It didn’t take long from her return to Dallas in September 2016 to build ArtMail from the ground up. Ekaterina decided to produce all prints in-house on a state-of-the-art imagePrograf printer using Canon Lucia EX inks, ensuring the highest quality printing available. Artists receive generous commissions on every print sent, providing a stable income and promoting creation of more work. Before long the artist roster was ready for launch, and ArtMail was officially launched in January, 2017. Today ArtMail is working with artists from 20 countries around the world, creating prints, selling original works, educating subscribers, and curating exhibitions.

She’s always available to talk and answer any questions you may have, you can contact her directly at [email protected]

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